About Harlow Baby
Hi, I’m Alyce.
I never planned on starting a baby brand. I simply wanted to create the baby carrier I couldn’t find — one that felt beautiful, supportive, fairly priced, and made for real life.
One of my favorite parts of building Harlow Baby has been meeting the moms who trust us with some of life’s sweetest moments. These conversations, hugs, and tiny baby cuddles remind me why I started this company in the first place.
Why Harlow?
When my youngest son was born, I found myself searching for a baby carrier that felt complete. One that was comfortable, thoughtfully designed, fairly priced, and made for everyday life. After trying carrier after carrier, I realized it simply didn’t exist. So I decided to build it.
Before Harlow ever had a logo, I made two promises to myself.
Design products parents actually need — products that make everyday parenting feel a little easier.
Create a company that genuinely shows up for moms.
Whether that’s through giving back, hosting community events, partnering with local mom groups, or simply giving a mom a reason to get out of the house, connect with others, enjoy a coffee, move her body, and take a moment for herself.
If Harlow can make motherhood feel just a little lighter — through the products we create or the community we build — then we’re doing exactly what we set out to do.
Because Every Cuddle Counts
Every Harlow carrier helps support our Every Cuddle Counts initiative, where $5 from every carrier sold goes back into programs, partnerships, and moments that support moms and families.
Because when parents feel supported, babies thrive.
Thank you for being here.
Whether you’ve been with us from day one or you’re just discovering Harlow today, thank you for being part of this story. It means more than you know.
— Alyce
Founded in Southern California. Mom-owned. Community-driven.